Shopping in Novi Sad is a true experience, from large shopping centers and global brands that can be found in the city's central shopping streets to diverse souvenir shops, boutiques, and stores featuring local clothing and leather goods brands, whose products are sold worldwide.
A wide variety of interesting souvenirs and folk crafts can be found in souvenir shops in the city center, along the main city streets, as well as in passages, some bookstores, and from street vendors.
It's good to know that Železnička Street is famous for its jewellers, while Pašićeva Street is known for its shoe stores.
At green markets like Riblja, Limanska, Detelinarska, and Futoška, you can buy fresh agricultural products from local producers with authentic flavours and aromas.
However, one market is special and offers a true adventure for those seeking a wide range of goods, both new and used. The Najlon Market is only open on Fridays, Saturdays, and Sundays and offers a rich assortment of products, including antiques, used cars, furniture, lumber, firewood, livestock and animal feed, household items, new and used clothing... you name it, you can find it at this colourful market. Visiting Najlon Market is undoubtedly a unique experience for those who enjoy an authentic atmosphere, which is quite different from shopping in a shopping center. Najlon Market is located in Klisa, just outside the city.
Visiting the markets in Novi Sad is always a unique experience, but they take on a special charm in the evening when the increasingly popular Night Markets are organized. Every first Friday of the month, Riblja Pijaca (Fish Market) in the evening becomes the center of events in the city. Handicrafts, local products, domestic wines, and craft beers are sold, and there's live music by DJs or concerts. All the surrounding cafes are bustling with visitors, creating a lively atmosphere.
TC Big
If you like to buy in one place and still have a car or a good bus line, then BIG shopping mall is the right choice. By the way, it’s the largest one in Vojvodina. Within it, there is also a "CineStar" cinema with ten modern halls and numerous cafes where you can take a break and refresh with coffee and drinks. This shopping center is located about three kilometres from the downtown and has about a hundred stores selling goods of many world and domestic brands: "H&M", "LC Waikiki", "Mango", "Fashion & Friends", "C&A", " Intersport "," Beosport "," Terranova "," Tom Tylor "," Legend "and many others. There is a huge parking lot available to visitors.
TC Mercator
It is located on Liman 2 and covers an area of about 36,000 square meters. Its advantage over "BIG" is that it is more affordable for Novi Sad residents who do not dirve, and can buy the same things as in the largest shopping center in Vojvodina. On the first floor, there is a large hypermarket with a wide range of food products, clothes, toys, school supplies and white goods. If you want to renew shoes, visit "Alpina", "Bata" and "Planika" stores. You can buy clothes at affordable prices in "Tally Weijl", "Status", "Sara fashion", "New Yorker", "Benetton", as well as Indian goods stores "Orient Imporum". The "Top shop" is also located on the ground floor of the building. You will make the little ones happy by shopping at "DexyCo kids". If you get hungry, there is a restaurant and several cafes on the top floor. The shopping center also has a spacious garage on two levels.
TC Elephant City
This is a Chinese shopping mall located across from the "Dnevnik" building on Bulevar oslobođenja Street. You can find there everything you can imagine for your home and school, and also, you can dress from head to toe for a little money.
TC SAD NOVI BAZAAR
It is located in the heart of the city, at the beginning of the pedestrian zone and has been an unavoidable shopping place for years. There are various brands, such as "Piazza Italie" and "Urbans shop", as well as a cafe club, children's playroom, supermarket, hairdresser, manicure and fitness center. Also, there is „Maxi“ supermarket with a rich assortment of food products and ready meals.
TC Promenada
This shopping mall is located in one of the most attractive locations in Novi Sad (on the corner of Bulevar oslobođenja street and Bulevar Cara Lazara street). The unique design distinguishes the Promenade in many ways compared to other shopping centres. It is designed to allow a large amount of natural light to enter which provides a special pleasure. Within the shopping mall there is a space for enjoyment and shopping with 160 brands and 1,500 parking spaces. Some of the famous brands that can be found on the Promenade are Zara, Massimo Dutti, Zara Home, Oysho, Pull and Bear and Bershka, Mohito, Sinsay and Reserved. The Promenade also houses LC Waikiki, Fashion Company and Sportina with their brands. There are also many sports brands including Intersport, Sport Vision and N Sport, as well as stores for the youngest: Jungle Baby, Dexy Co Kids and Pertini Toys. On the top floor of the shopping centre, there are numerous restaurants and a cinema "Arena Cineplex".